I think I first came across the item on a McLuhan search about a year and a half ago. I thought it was performance art, very entertaining, thought-provoking, and a little bit crazy. I thought you, I mean Bob, were perhaps a stand-up comic from Ocala.

I don't think every reader will take it seriously or walk away assuming I agree with every word of it (I don't). However, even if it were entirely fictional I'd still get a kick out of it and want to share it. There are some relevant ideas discussed, sometimes in a roundabout way, but nonetheless it touches on a few interesting points here and there.

Shelf life doesn't matter anymore, Bob.

Thanks for the comment.